Record year for Lamborghini

Automobili Lamborghini celebrated a stellar 2024, with 10,687 new cars delivered. While most carmakers count sales, Lamborghini’s lengthy order lists mean they count deliveries instead. Last year’s figure, a 6 per cent increase on 2023’s total of 10,112 cars delivered, resets the record for the most new Lamborghini deliveries annually.

Last year’s result continues a trend of ongoing growth for Lamborghini that has seen deliveries increase by almost 10 per cent each year since 2021.

The three market segments for Lamborghini - EMEA (Europe, Middle East, Africa), Americas and APAC (Asia Pacific) – all experienced growth in 2024. EMEA deliveries increased 6 per cent (4,227 units), Americas 7 per cent (3,712 units) and APAC 3 per cent (2,748 units). In the latter region, Australia accounted for 165 deliveries last year.

All three models in Lamborghini’s current range – Revuelto, Huracan (that will be replaced with the Temerario) and Urus – saw growth last year, with the Revuelto the most successful. The arrival of the Temerario this year (2026 for Australia) will see Lamborghini boast an all-hybrid lineup, in line with its long-term ‘Direzione Cor Tauri’ strategy, becoming the first premium sports car manufacturer to do so.

“2024 was a year of continuous growth for Automobili Lamborghini, in line with the positive trend of the last several years: an accomplishment that reflects the increasingly strong bond we have with our customers and the growing interest in our brand shown by new generations,” said Chairman and CEO Stephen Winkleman.

“In a period of transformation, we have introduced new models that earned the seal of approval, reflecting our commitment to always pushing boundaries and expectation, while focused on sustainable development.

“The results highlight the success of strategically balancing supply and demand, along with a well-calibrated order portfolio, strengthening the brand’s desirability and the residual value of our products.”

For 2025 and beyond, Lamborghini say they will continue to invest in technology, keeping the focus on innovation as an integral part of the most significant investment campaign in their history, while facing future challenges with the same determination that marked their success in 2024.